At present, the main difficulties facing enterprises are: the industry enters a stable and balanced development period; there are few new plant constructions; equipment demand is not high enough to saturate the production equipment of enterprises; and the lack of manpower resources during the replacement period and the periodicity of cold food production make labor costs Higher and higher market demands for personalization are becoming more and more intense. Batch production has fallen behind due to fierce competition. The price of old products is highly transparent and the profit margin is limited.
How to embark on a low tide to create a new blue ocean, some large corporate executives give practical and feasible ways: to increase the technological content of equipment, increase research and development efforts, and enhance the modernization of machinery and equipment, which will gradually enable users to exit from the employment plight and increase production efficiency. Guarantee product quality and focus on knowledge protection, through the application of patents, trademarks, protect and enhance their own brand value, and gradually get rid of price competition, realize the return of value to go abroad, open up overseas markets, through participation in the annual China (Tianjin) ice cream exhibition, many The cold food machinery enterprises have met overseas buyers, and after in-depth understanding of the negotiations to export their products overseas, the channels have become wider and wider. They have broadened their horizons by participating in overseas large-scale food trade fairs, learning from and learning from them, and enhanced their knowledge and business channels. It is understood that Domestic enterprises have already achieved 30-40% of their output. There are two very important benefits of international trade. They are avoiding vicious competition in prices and timely paying back funds to gain a deeper understanding of customers, mastering the individual needs of customers, and producing personalized products. Work together with customers around the hot market We can produce attractive new products, machinery and equipment, machinery production and achieve a win-win benefit production mode.
According to industry experts, China's machine manufacturing industry has significant gaps in terms of workmanship or technological content compared with similar foreign products, and there is great room for improvement. It is believed that with the development of the cold food industry, the market will mature and improve, cold food. Machinery manufacturing will soon usher in another spring. However, in the current situation, production companies must strive to improve their skills, improve quality and technology, pay attention to customer relationship management and after-sales services, maintain brand and industry status, and participate in professional exhibitions to obtain the latest market information, so as to be able to recover from the market. Walk in front of others.
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