·Distribution Association: The overall industry performance of used cars is still low, the rate of protection is still in a downward trend

On April 5th, the China Automobile Dealers Association and the third-party automotive data service platform jointly released the “February 2017 China Used Car Preservation Rate Report”. The report is divided into seven categories: small car, compact car, medium car, medium and large car, compact SUV, medium SUV, medium and large SUV. The data center passes the national second-hand car transaction price, inventory change, new car in February. Analysis of big data such as price trends, comparing the hedging rate of all types of vehicles, the flow of used cars, and the trading activity of cities.

Affected by the Spring Festival holiday, the overall second-hand car in February is still in the off-season, and there is insufficient inventory in the market. The price of new cars has dropped, the competition has become increasingly fierce, the overall performance of used cars has been sluggish, and the overall value of the hedges is still declining.

Definition of vehicle hedging and residual value

  The residual value refers to the residual value of the vehicle after using it for a period of time from the date of purchase (new car, used car); the value of the hedge is the ratio of the price of the vehicle (acquisition, wholesale, retail) to the price of the new car manufacturer at the time of purchase. . Generally speaking, the hedge ratio is affected by many factors such as vehicle age, mileage, vehicle condition, brand awareness, market share, maintenance cost, season, region and market environment. It is an important indicator to measure the speed of vehicle attenuation. The data of the hedge ratio in this report refers to the wholesale price of vehicles with a vehicle age of 3 years.

  After the concept of the solution rate, we will look at the overall situation of the domestic second-hand car market in February. By carefully estimating the monthly observation data, we can find the sales enthusiasm and changes of the Internet-side dealers. Affected by the Spring Festival holiday, in February 2017, the city's network sold 499,565 vehicles, down 2.9% from January.

From the perspective of the city-level hedge ratio: due to the influence of the Lunar New Year in February, the city-level hedge ratios showed a slight decline compared with January 2017. The first- and second-tier cities' hedge ratios fell more than the third- and fourth-tier cities, respectively. 0.4 percentage points; the value of the third- and fourth-tier cities decreased by 0.3 and 0.2 percentage points respectively.

In February 2017, the hedging rate of all major levels of vehicles showed a downward trend; the value of compact vehicles, small SUVs and compact SUVs decreased less than that of small ones; small and medium-sized vehicles decreased by 0.3 percentage points; medium and large-sized vehicles and medium-sized SUVs The value-added ratio of medium and large SUVs decreased by a large margin, down by 0.5, 0.5 and 0.7 percentage points respectively.

Ranks of various types of models

In the small car market, Xiali benefited from the large amount of possession accumulated in previous years, and still became the car with active trading in the car market with high second-hand car circulation, but since the model has been discontinued, its The price of circulating vehicles is greatly affected during the transaction, so its hedge ratio is not short-listed. Other vehicles with higher rankings have a relatively strong performance in the circulation field. In terms of regions, Guangzhou's small car transactions were relatively active, and Baoding City rose to the second position in this period.

In the compact car market, FAW-Volkswagen Golf ranked first in stability, followed by Bora and Corolla. Jetta has become the champion of the compact car market trading list with its strong possession advantage and good user reputation. The value of the insurance is also ranked fourth. The Cruze sedan is relatively active this month, ranking second in the trading list. Bit, but the hedge rate did not enter the list. The trading activity of the vehicles with other hedge ratios at this level is also higher.

In the mid-size car market, the Accord trading activity continues to rank first, and its hedge ratio is also ranked third; Magotan's hedging rate ranks first in this class; BMW 3 Series trading activity ranks ninth, maintaining value The rate ranks 4th in the class.

In the medium and large-sized car market, the Audi A6L continues to rank first in the trading list with its high circulation activity. Its value retention rate lags behind the 5 Series and E-class, ranking third; the market competition pattern is clear, trading The top three in the list and the hedge list have long been occupied by the BBA.

The compact SUV market is also highly competitive, but the rankings and trading charts are basically the same. CR-V, Tiguan and RAV4 are in the forefront of the hedging list and trading list respectively. The Haval H6 and H3 of their own brands performed very well. The trading list but failed to rank in the TOP list. Some models of self-owned brands have already surpassed joint venture brands in sales, but the gap in the rate of preservation is still relatively obvious.

In the mid-size SUV market, the BYD S6 performed well in the second-hand car circulation in February, ranking fourth in the mid-size SUV market, but it was not included in the premium list. It still reflects that the self-owned brand model is in a weak position in terms of the value of the hedge; Hanlan has reached the championship of trading and value preservation for this level of market; with the launch of the new XC60, the preferential price of the terminal has gradually decreased, so the hedge ratio has also appeared in this In the list of the period.

In the medium and large SUV market, the overall performance is stable in the context of slower product update rhythm and specific customer base. At the top of the list, Prado is both a champion and a trading champion. With the news that the Prado domestic models are discontinued, the short-term hedge ratio will continue to be strong.

to sum up:

The concept of the vehicle's hedging rate is not only for used cars, but also for new cars. As can be seen from the report, the gap between the first and the ninth names of some models is about 10%, which means that when you want to sell this car a few years later, the price will be The gap between tens of thousands or even tens of thousands of yuan. It can be seen that whether you buy a new car or a used car, paying attention to the value of the vehicle in the future can save you a lot of money.

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