LED lighting companies should not be motivated to distinguish between pros and cons and act again

On September 19th, US time, Alibaba officially listed on the New York Stock Exchange under the ticker symbol BABA. As of the close of the day, Alibaba's share price soared 25.89 US dollars to 93.89 US dollars, compared with the issue price of 68 US dollars, up 38.07, the market value reached 231.439 billion US dollars Beyond Facebook became the second largest Internet company after Google. Some people say that since then, Wang Sicong can no longer say that no one has any money. Some people say that Ma Yun is more enjoyable when he rings the bell below than himself. He also said that as China’s richest man is no longer the real estate king But the network is first, and a new era is coming. Today's editors want to say, the arrival of the e-commerce era, LED lighting companies are you ready? LED lighting e-commerce channel still in the exploratory period In recent years, China's e-commerce has developed rapidly, and the transaction volume has reached a new high. The application of e-commerce in various fields has been continuously expanded and deepened, the related service industry has flourished, and the supporting system has been continuously improved. The power and ability to innovate continues to grow. E-commerce is deeply integrated with the real economy, enters the stage of large-scale development, and has an increasing impact on economic and social life. It is becoming a new engine for China's economic development. Today, e-commerce is popular, online shopping has gradually penetrated into the lighting life. For LED lighting that is not known to the majority of users, it seems that it is still an incomplete maturity. However, it is not difficult to see the huge potential of online channels from the actions of brand manufacturers to extend network channels and launch brand flagship stores. Although there are still many problems in LED lighting, such as product price wars and immature technologies, under the embarrassment of e-commerce, LED companies have to find new ways to expand their channels in order to adapt to the environment and survive better. Moreover, after the 1980s and 1990s, the Internet generation has gradually become a consumer subject, and the rapid development of online media. Consumers of 52 said that they obtained the brand information of the lamps through the network, which is enough to show that the network channel will become one of the important channels of LED lighting. The rapid growth of online shopping also provides a new possibility for the sales channel of the entire LED lighting industry. Therefore, it is imperative to explore the e-commerce road of LED lighting industry. During the double eleventh period in 2013, the sales of lamps and lanterns had outstanding performance and also showed obvious characteristics. By analyzing the top 20 list of single-store sales of double eleven cats, the top 20 list of lamps and so on, and the in-depth study of the brands and lighting categories of the list, we can easily find that LED manufacturers have developed e-commerce. Follow. Through the double eleven data analysis, it is found that LED ceiling lamps, lanterns, LED commercials and table lamps are more suitable for enterprises to explore e-commerce channels, and lamps are more suitable for e-commerce channels than light sources. When the price of the LED light source is almost the same as that of the light source, the LED bulb with more energy saving, longer life and more environmental protection has higher cost performance, so the sales volume on the e-commerce platform is also better. Geographically, Guangdong lighting manufacturers have an advantage in developing e-commerce, especially in Zhongshan enterprises. Cost-effective and rich in style has become a double-driver for LED companies to develop e-commerce. At present, the proportion of e-commerce companies occupying total sales of enterprises is still small. According to the survey results, the number of manufacturers whose e-commerce sales account for 20 or more of the total sales volume of the company is one of the few, and the manufacturers with sales volume of 10, 10 and 5 are evenly distributed. According to analysis, because e-commerce promotion is quite burnt, sometimes even more than the physical store, but if the investment is insufficient, it will have little effect. Therefore, in the e-commerce field, the manufacturers will gain a certain sales volume and do a good job. It will be relatively strong, the scale of the company is medium and high, and the products are more comprehensive in the field of indoor lighting, and the products are cost-effective. Small and medium-sized businesses still need to be cautious in participating in e-commerce. After the certification analysis, choose whether to follow this trend. LED lighting companies should not be able to clarify the pros and cons and then act according to the data of the Tmall Mall e-commerce platform. In recent years, the overall sales volume of lamps and lamps and accessories has increased significantly: in March 2011, sales of lamps and lanterns products were 50 million yuan. In 2011, the total sales of lamps and lanterns exceeded 200 million yuan; in 2012, the sales of lamps and lanterns jewelry reached 600 million yuan, an increase of 200 year-on-year, of which lighting products accounted for about 90. The performance of home lighting is particularly prominent; in 2013, the number of LED products sold by Tmall platform reached 52,290, and the number of LED products in Jingdong Mall was 21,616. The hot-selling LED products include LED ceiling lamps, LED desk lamps and other homes. Lighting Products. At present, the development of LED lighting e-commerce is booming, and all major companies are full of strength and rushing to compete. At the same time, with the acceleration of urbanization speed, many enterprises began to lay out the country and accelerate the penetration into second- and third-tier cities. Can e-commerce become the channel for emerging LED companies to break through? How can the e-commerce channel and the traditional channel be perfectly combined to maximize the benefits? It has become a problem that most enterprises and distributors think about.