With the development of China’s auto and aftermarket, and the adjustment and improvement of related policies, coupled with the gradual improvement of car owners’ awareness of the aftermarket, the market puts forward higher levels of service for the aftermarket, such as auto parts supply and delivery. Claim. The ever-increasing purchasing power of auto parts consumers and the increasingly strong self-purchase willingness make every auto parts operator have a good outlook for the auto market, but the increasingly prominent overall development of the auto parts industry has become a problem for everyone. Topics discussed by auto industry professionals.
The remaining space for development <br> <br> automobile market at present as the United States, Japan and other countries occupy a pivotal position in the entire automotive industry chain in the mature auto big country, according to statistics, in these countries, the proportion of income is calculated in accordance with The profit from vehicle sales is usually less than 20%, and the profits generated in the automotive aftermarket, such as automotive parts and maintenance, exceed 70%. China has already become the world’s largest auto market, and it is predicted that by 2020 China’s auto ownership will exceed 200 million. Regardless of the analysis of market prospects, scale, or profits, all show that there is still room for unlimited development in the development of the auto parts industry.
A variety of distribution channels <br> <br> we all know, is intense despite the major car manufacturers on vehicle sales in contention, but in the automotive after-market spare parts and other services, the face of huge economic interests, major whole Vehicle manufacturers are very much in agreement with sales of auto parts. Take auto parts distribution as an example. Genuine parts distribution is dominated by auto manufacturers, and most of them are sold directly to end customers through auto 4S stores, so as to obtain high The amount of spare parts sales profit. With the increase of car ownership and the increase of car owners’ awareness of the aftermarket, the monopoly aftermarket of 4S stores alone is far from meeting the needs of the market. The market is ultimately going back to the level of fair and open competition.
In addition to 4S stores, Auto Parts City is also an important distribution channel for domestic auto parts. Auto Parts City itself is a very effective sales channel for auto parts and supplies. According to incomplete statistics, there are currently more than 200,000 auto parts sales stores selling various auto parts and accessories, and most of them are concentrated in All parts of the city in the auto parts. However, due to the current lack of industry management standards in the auto parts market, there is a great lack of management system, and there is a lack of necessary guidance in the policy. The current situation is that the number of dealers is large, the scale is small, the quality is low, the quality of products is uneven, counterfeit and inferior Parts are flooding the market, and this result has caused consumers to worry about buying accessories in Auto Parts City. It can be seen that Auto Parts City has not yet fully developed and it still needs a long way to go.
There are already many car service companies in the country that are already staking their positions in the races and are ambitious, seizing the big cake in the domestic auto parts market. They have a common feature in the distribution management of auto parts. They mainly do horizontal products and attach importance to regional service functions and logistics distribution functions. But one thing that makes the author feel more worried is that many auto parts companies in China are in the process of rapid expansion. The targets are too scattered. In the early stages of development, they were in auto supplies, car beauty care, auto repair, vehicle sales, spare parts R&D, and logistics. Management, etc. have all been involved, and there is no emphasis on geographical distribution. The application of modern enterprise management concepts and electronic information management systems is not satisfactory. Most auto parts distribution companies do not have a strong culture, etc. All of these are reasons why the domestic auto parts distribution companies have not yet formed a strong brand.
Although China's current automobile consumption is still in its infancy, people in different regions and levels have different understandings of automobile consumption. However, with the improvement of relevant laws and regulations in China's post-market, domestic auto parts distributors will surely move towards grouping. , Scale, chain, networked business model, coupled with the perfect parts distribution, logistics and distribution systems and electronic information management systems, technical service systems, etc., in accordance with market trends, the direction of the national industrial policy step by step To move forward, look for a model that suits the law of market development, and nurture and build a strong service brand.