The store is mainly brand image, but currently the brand of the whole home: Panasonic, Foshan Lighting, NVC, Op, Sanxiong, Otlan Sunlight, etc., but at present many brand-conscious businesses want to take the brand into the new market. However, there is no ideal brand! Recently, Hainan reporter interviewed Luo Haowen, the general manager of Chuang Lighting Engineering Co., Ltd., and he made his own opinions on the situation in Hainan. The future trend of Hainan lighting market is two directions. 1 Stores are mainly brand image, but currently do the overall home brands: Panasonic, Foshan Lighting, NVC, Op, Sanxiong, Otlan Sunlight, etc., but there are many brand awareness at present. Merchants, want to take the brand into the new market but no ideal brand! Many manufacturers have no cooperation dealers, because the lighting manufacturers have no foundation, can not continue to open up the market, easy to be shocked by low prices, screaming after the public Failed to end! Many dealers are worried about the cooperation of the manufacturers when they try to take the whole home line. They are worried about the continuity of their development! Later, Op, Panasonic, NVC, and the company's multi-brand business route, this is for distribution. Businesses have choices, and they are not worried about the sustainability of development. At present, NVC has Berkley, what will happen behind Opp, and look forward to it! 2 Engineers and wholesalers will narrow the storefront or office area, and then make a large warehouse. storage. As mentioned in the first point, the lighting products of the store will be more and more styles, the dealer inventory pressure will be more and more, and some circulation products, such as: bulb T8, ordinary ceiling lamps will be big Some dealers are chicken ribs, and now the main profit is still lighting, so this gives wholesalers a chance to serve large dealers! Reporter's hand: retailers concentrate on retail, wholesalers peace of mind to do wholesale at present Haikou The dealer has a strange phenomenon, the store opened in the market, the warehouse is wholesale. In the future, Hainan's lighting market is still lacking in brand. Most of the merchants' brand awareness is not very strong. Whether it is Haikou, the provincial capital, or the prefecture-level cities of Sanya, Qionghai, Zhangzhou, and the market, rare brands are rarely seen. But now many dealers want to find a good brand to cooperate for a long time. Therefore, many businesses are entangled. Now, the brand awareness of end consumers is getting stronger and stronger, and the brand-name lighting stores are getting harder and harder to do. Therefore, in the future, Hainan Lighting Store will eventually develop with the brand specialty store as the leading direction.
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