Our brand-new workshop space is now open to the public, offering an immersive experience that showcases the entire spectrum of our technology, from concept to creation. This innovative environment is designed to inspire and educate, ensuring that our customers can fully grasp the potential of our tools. Nestled in Chicago, this unique space, called the Autodesk Generative Design Field Lab, serves as a hands-on laboratory where manufacturers can explore the possibilities of generative design.
Every emerging technology comes with its own learning curve, but we believe that shouldn't deter anyone from experimenting with the capabilities of our tools. Our mission is to empower every manufacturer to think differently about production methods and embrace innovation. To achieve this, we’ve created a dedicated space where individuals can interact directly with generative design technology, helping them envision how it can transform their businesses.
Generative design is a groundbreaking AI-driven tool that leverages input from engineers—such as weight requirements, strength parameters, and chosen manufacturing techniques—to produce a diverse array of design solutions that meet specified criteria. Instead of manually sketching concepts and running simulations to verify their feasibility, generative design eliminates guesswork, allowing designers and engineers to channel their creativity into more impactful work while knowing their designs are inherently robust.
Last year, we introduced generative design to users of Fusion 360, our comprehensive product development platform. While this tool is incredibly powerful, it represents a shift in how we approach design challenges. Recognizing the importance of providing a tangible experience with this technology, we decided to establish a physical location where people could engage directly with generative design firsthand.
We partnered with MxD*, located in Chicago’s expansive innovation hub, to host the Field Lab. This strategic collaboration allows us to offer visitors the chance to interact with cutting-edge manufacturing technologies in a practical setting. “MxD was established in 2014 to foster advancements in American manufacturing through digital solutions,†explains Caralynn Nowinski Collens, a member of MxD's board. “What Autodesk is accomplishing aligns perfectly with our goals—bringing these transformative technologies to life for our visitors.â€
The Field Lab is outfitted with state-of-the-art machinery, enabling customers to witness the entire process from design to production in real time. Here, guests can explore a range of equipment, including a DMS hybrid additive/subtractive 3-axis router, a Datron Neo CNC mill, and a Farsoon eForm laser sintering system. These tools reflect the diverse options available to modern manufacturers, whether they prefer traditional CNC machining or the latest 3D printing innovations. With generative design, users can select their preferred manufacturing processes upfront, ensuring compatibility with existing equipment.
One of the first companies to visit the Field Lab was SRAM, a renowned Chicago-based manufacturer of high-performance bicycle components. Known for its commitment to excellence, SRAM is always seeking ways to push boundaries. "For nearly two decades, my team has been using the same design workflows," shares Dhiraj Madura, Global Industrial Design Director at SRAM. "While effective, this approach limits our ability to rapidly iterate and refine designs. Generative design offers us a fresh perspective, allowing us to explore countless possibilities and accelerate our development cycles. We're eager to harness these tools to stay ahead in our competitive field."
Chicago occupies a pivotal position within America’s manufacturing heartland, boasting impressive economic metrics. However, continued investment in advanced manufacturing practices, such as training workers for the digital factories of the future, remains essential for sustained growth. Hosting venues like MxD provides invaluable opportunities to teach and apply digital skills, fostering both workforce readiness and industry progress.
“The Field Lab fits seamlessly into MxD’s mission,†notes Sean Manzanares, Senior Manager of Business Strategy and Market Development at Autodesk. “This Midwest hub allows us to demonstrate our initiatives to clients and collaborators while welcoming stakeholders like students and workers who have a vested interest in understanding these technologies. Generative design holds immense promise, and we aim to ensure that everyone can access and utilize these tools effectively.â€
The Field Lab is equipped with top-tier machinery, giving visitors the chance to observe real-time prototyping and production processes. Among the featured machines are a DMS hybrid additive/subtractive 3-axis router, a Datron Neo CNC mill, and a Farsoon eForm laser sintering system. These resources highlight the flexibility manufacturers enjoy when choosing production methods, whether opting for conventional CNC machines or embracing newer 3D printing technologies.
As we look toward the future, partnerships like ours with MxD underscore our dedication to driving innovation across industries. By walking participants through every stage of the design-to-production journey, we fulfill our commitment to advancing manufacturing as a whole. If you’re intrigued by generative design or wish to schedule a visit to the Field Lab at MxD, feel free to reach out. We look forward to hearing from you soon!
*MxD was previously known as the Digital Manufacturing and Design Innovation Institute (DMDII) until February 2019.
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