2016 parts and components companies must use innovation to adapt to the new normal and strive to make a good start in the "13th Five-Year Plan"

2016 is the beginning of the “Thirteenth Five-Year Plan”. At the onset of 2016, some lofty ideal entrepreneurs in the auto parts industry are gearing up for a good start.

2016 parts and components companies to use innovation to adapt to the new normal
2016 parts and components companies to use innovation to adapt to the new normal

Adhere to the market-oriented

Enterprises must adapt to the new normal economy, we must adhere to market-oriented business operations. Some entrepreneurs with strong market awareness in the auto parts industry are always clear-headed and do not ignore the market's guiding role in corporate development.

In the past, Shandong Jin Qilin Co., Ltd. (referred to as Jin Qilin) ​​has created a splendid performance with market orientation. In an interview with the reporter, Kim Chun-Ling Chairman Sun Zhongyi said: “In 2016, we will continue to be market-oriented, take quality as the foundation, and use technological innovation, institutional innovation, and management innovation as means to establish a scientific and perfect corporate operating system. Constantly optimize the product structure and technical structure, make full use of its own research and development, marketing, brand and talent advantages, customer-centric, promote the development strategy of diversified products, enhance the market competitiveness of enterprises, and build the company into the trust of users all over the world. Brake expert."

At the same time, Sun Zhongyi, keeping in mind the social responsibility of entrepreneurs, stated: “We will continue to create maximum profits for shareholders, increase more income for employees, make greater contribution to society, and strive to build Jin Qilin into the largest scale in the industry in the world. Leading companies with advanced technology, the most competitive and sustainable development, do 'respected enterprises', and set up 'world-class companies'. Kim Kyung-lin will surely come up with a new year in a year and a year! ”

On December 15, 2015, the signing ceremony of the special cooperation between Beijing Automobile Group, Dezhou City People's Government and Shandong Baoya Group New Energy Vehicle was held in Jinan. Its total planned investment is 6 billion yuan. It mainly produces double 100 (the highest speed is more than 100 kilometers, and the integrated working condition is more than 100 kilometers). High-speed pure electric vehicles will form 100 billion industrial clusters and the largest in the world after completion. Small electric vehicle production base. For related parts and components companies, this is a golden market opportunity. Li Zhengzhi, Chairman of Dezhou Gear Co., Ltd., will surely: “In 2016, we will focus on this special project and concentrate our efforts on the development and production of small electric vehicle decelerators for its major models, in order to improve our product technology and promote the transformation and upgrading of the entire enterprise. ."

Increase investment and strength

With the market continuing to slump, some foresighted entrepreneurs have not only waited and waited, but also intensified their investment in some promising areas to increase their strength.

Jinrun Electro-hydraulic Systems Co., Ltd. is a private high-tech enterprise engaged in the development, production and sales of electro-hydraulic control modules for automotive automatic transmissions. Dr. Xue Dianlun, chairman of Jinrun Electro-hydraulic Systems Co., Ltd., told reporters: “In 2016, we will invest mainly in the construction of Jiangsu Wuxi Base and Shandong Weifang Base.”

Its Wuxi base construction smart manufacturing workshop has invested 30 million yuan, will invest 15 million yuan in 2016, and will invest 30 million yuan in 2017, mainly to build 300,000 semi-solid semi-solid die casting production lines, 30 Million sets of valve plate precision processing production line and 150,000 sets of hydraulic module assembly assembly line.

Its Weifang base has a total investment of 58 million yuan to build 300,000 sets of 8AT hydraulic module production capacity. Among them, 20 million yuan will be invested in 2016 to form 150,000 sets of hydraulic module assembly and testing capabilities.

In 2016, Qufu Tianbo Auto Parts Manufacturing Co., Ltd. (Qufu Tianbo) will invest 30 million yuan to carry out technological transformation, increase research and development efforts, and improve the technical level; at the same time, strengthen external cooperation and integrate internal and external resources.

According to Lu Xinmin, chairman of Qufu Tianbo, “In 2016, we will realize the supply of more varieties of traditional products, develop new products, and strengthen the staying power for the long-term development of the company; improve the quality of the marketing team, strengthen internal management, and improve sales performance. We will increase the management of equipment, tooling, and molds, increase OEE (global equipment efficiency), and standardize tooling mold management; do a good job in the standardization of process and mold design, standardization of parts processing, enhance design capabilities, and improve mold inspection capabilities; devices care."

In 2016, Jiangsu South Bearing Co., Ltd. will invest 20 million yuan in special funds for the development of automotive automatic transmission bearings. This is a dauntless move. Everyone knows that the bearing technology of automotive automatic transmission is a tough one. Every task of the localization process of automotive automatic transmission bearings is a hard task, which cannot tolerate slight slack and loss.

Shi Jianwei, chairman and general manager of Jiangsu South Bearing Co., Ltd., said: “We have unified our thinking, provided the best resources and environment for the localization of automotive automatic transmission bearings, and put the most advantageous technical force into the development of automotive automatic transmission bearings. With the help of our team, our automotive automatic transmission bearing development team is even more focused and brave enough to bear. Through our early-stage reserves and solid work, our company has become the preferred bearing supplier for domestic auto transmission companies."

Deepen the market for breakthrough

Deepening the market and seeking new breakthroughs is also a strategic deployment of some entrepreneurs in the auto parts industry.

From April to May 2015, a number of multinational companies in the United States, Sweden, Germany and other countries successively sent representatives to visit Xuchang Far East Driveshaft Co., Ltd. to discuss cooperation matters. On July 4, 2015, the first batch of high-end heavy-duty driveshaft assemblies was sent to Europe, rewriting the history that China’s heavy-duty driveshaft assemblies did not match international high-end vehicles, indicating that the Chinese-made high-end heavy-duty driveshaft assemblies are international Advanced level.

In the first 11 months of 2015, its total exports increased by 54% year-on-year.

Liu Yansheng, Chairman of Xuchang Far East Driveshaft Co., Ltd., said: “In 2016, our company will enter the international mainstream auto parts market and become the preferred supplier of international drive shaft procurement platform in China. On the basis of concern, we will screen the two companies in the world’s top 500 to sign cooperation agreements and implement volume supply. Connecting high-end, high-quality products with the international market will become the new normal for foreign exchange earnings from our company. We will strive for business in 2016. Direct exports exceeded 20 million U.S. dollars."

In 2015, Changzhou Changjiang Glass Co., Ltd. achieved continuous growth in sales revenue and maintained a growth rate of more than 10% for 10 consecutive years; in 2016, it plans to achieve sales revenue growth of 10% over 2015.

Wan Huanchun, chairman and general manager of Changzhou Changjiang Glass Co., Ltd., told reporters: “We will adhere to the management ideas of recent years, continue to serve as the main line, deepen the supporting market, take product innovation as the driving force, and focus on improving after-sales service. , improve customer satisfaction."

In 2016, Shandong Mengwo Transmission Co., Ltd. (hereinafter referred to as Mengwo) will sell 420,000 transmission assemblies and realize operating revenue of 550 million yuan. It plans to research and develop 2AMT electric vehicle transmissions and 5AMT commercial vehicle transmissions.

Zhang Zhidong, general manager of Mengwo, told the reporter: “In 2016, we will strengthen management, plan to implement business plan management (BPD) in each workshop, simulate stand-alone operations for foundry plants, and plan assembly shop sorting and distribution in production management. Model; strengthen supplier quality management, conduct monthly performance evaluations and assessments of suppliers, and implement local supplier milk-based pick-up mode.”

Dare to fully innovate

How to meet the severe challenges of the market? Some auto-industry entrepreneurs have answered that they dare to innovate completely.

In 2016, Tianjin Taisong Aluminum Co., Ltd. expects sales revenue to increase by 45% year-on-year. This will be constrained by the market downturn. How to do? Wang Xueming, deputy general manager of Tianjin Tasong Aluminum Co., Ltd., said: “We will focus on market development, expand market share through marketing model innovation, transformation and upgrading, and increase product quality and production efficiency through technological innovation. Establish a sound performance index assessment system to promote enterprise management innovation and upgrading; standardize enterprise management through system construction and process optimization; build innovative teams, foster corporate culture, and enhance corporate competitiveness; promote lean production methods, stimulate employee potential, and increase corporate profits We will develop new products for Deutz Germany, new products for Revo Power, and new products for China and Germany drive systems to meet customer needs."

In 2016, Beijing Xinyu Aviation Century Technology Co., Ltd. (referred to as Xinyu Aviation) will increase investment in high-speed torque and speed sensors, bus IoT torque and speed sensors, and smart laser-coupled torque and speed sensors to accommodate high-end smart manufacturing and automotive applications. The powertrain digital assembly line and the requirements of the three major areas of robotics, improve the company's core competitiveness.

Zuo Min, deputy general manager of Beijing Xinyu Aviation, stated: “In 2016, we will dare to fully innovate in the design, development, production process and sales of digital smart torque and speed sensors, making full use of big data technology and remote monitoring of the Internet of Things. Data acquisition and remote fault diagnosis technology will realize new leapfrogging in the three stages of assembly, control, and inspection of automotive powertrain assembly and implementation of digital assembly technology. At the same time, we will introduce advanced concepts of the 'Internet' and Means to constantly open up the market.”

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