What is the development of the active industry in the Year of the Horse?

Immediately there is money, there are objects immediately, there is a car, and immediately... The Year of the Horse bears many people’s dreams. For active RFID people, the Year of the Horse is also highly anticipated. Then what kind of development will the active RFID industry in the Year of the Horse have?

In the 2013 RFID World annual selection campaign, a group of domestic most representative active companies were brought together, such as Hideo Electronics, Tianyi Zhonghe, Tianfei Intelligent, Mulan Electronics, Zhongxing Zhilian and so on. All these companies submitted their own snakes' annual responses in their election materials. Through these snake-years' responses, we may be able to find some traces of the development of the active RFID market in the Year of the Horse.

Active RFID has experienced a long and tedious process from the small size of the initial market, to the development of enterprises, to the rapid growth of the market scale, and to the rapid increase in the number of enterprises. Just as “the hero of the times, the hero also creates the current situation”, active RFID companies in this process are also profoundly affecting the development of the active RFID industry. Therefore, to analyze the active RFID market, we must first analyze active RFID companies.

Analyzing the active RFID companies that participated in the election, we found that there are four types of active enterprises that must pay attention. The first type, companies that have just been successfully financed, such as Tianzhu Intelligent and True Burning Electronics. Because investors are injecting large amounts of capital, funds have given them the ability to quickly amplify their business and production capacity, and may at any time affect product prices and market structure. The second category, the subsidiary companies set up by giant companies for the active market, typically represent Zhongxing Zhilian and Aerospace Huatuo. They were established by a group of giant companies such as ZTE and China Aerospace Science and Technology Corporation. They have a strong market resource for the parent company and are able to grab a piece of market share at any time. It is also possible to rely on the parent company to develop a new blue ocean market at any time. The third category is cross-border enterprises, such as the new strength communications that originally made UHF reading and writing equipment. This part of the company's strength is also very small. They have accumulated a certain amount of successful experience and resources in the original field and it is easy to create a new world along their own channel system. The fourth category is long established companies, such as Baisha Technology. Although these companies perform quite satisfactory in these years, but the accumulation of the brand and the accumulation of technology, it is not surprising when they are accumulating.

Looking at the selection data, we can see that the investment in the entire active RFID industry is growing. The performance of most of the participating companies is also showing a clear growth trend, which provides a strong impetus for the development of the RFID industry in the Year of the Horse.

Of course, while analyzing active RFID companies, we also need to analyze the application areas of active RFID technology. Because no matter which application area changes, it will affect the development of the whole industry in the Year of the Horse. The mature field of mine personnel positioning, container management and other applications is relatively stable, and the variables brought to the active RFID market in the Year of the Horse are not significant. The development of application fields such as homeschooling, prison personnel management, cold chain logistics, etc. may bring a big breakthrough to the industry, especially in the field of home-school communication, and in the beginning of the year Yunnan will burst out a ten million-plus tender project. Because the business model is clear and the technology is relatively mature, this part of the application area is only the size of the incremental. In addition, emerging markets such as smart communities, museum asset management, ship management, municipal facilities management, and long-distance car parks have great potential. However, because the number of demonstration projects in these areas is not enough and the related experience in industry accumulation is not abundant, the possibility of explosive growth in these areas is not too great.

The development of the active RFID industry in the Year of the Horse is also related to the advancement of industry standards. The National Military Standard GJB 7377.2-2011 "Military Radio Frequency Identification Air Interface Part 2: 2.45GHz Parameters" was released as early as September 2011. The "Information Technology Radio Frequency Identification 2.45GHz Air Interface Protocol" has also been released for solicitation of comments. However, currently active RFID companies do not follow many air interface protocols. Many projects follow their own written protocols. Especially for some large-scale application projects, the implementation unit has also launched its own air interface protocol. For example, the application of China Mobile's School News, there are clear requirements in the tender for the year in Yunnan. The inconsistency of standards makes the products launched by various companies not universal, and virtually obstruct the obstacles to product development. In addition, the 2.4G product approval certificate is still blank for many active companies, which is also one of the obstacles.

In addition, the development of the active RFID industry in the Year of the Horse also depends on the matching of relevant policies. Traceability of alcohol and food opened up new cakes for passive RFID. The active RFID industry also needs similar policies to promote. Once the relevant policies for the Year of the Horse come out, it is expected to inject a strong vitality into the market.

All in all, the active RFID market in the Year of the Horse has more good information than unfavorable information, and the market continues to show an upward trend. What kind of specific development, let us wait and see.