Leading innovation in the domestic industry and forming an innovative system adapted to the competitive environment, starting from the industry level of China's lubricant industry, represents the industry's overall interests and competes with foreign major oil companies' products in the Chinese market, fundamentally forming and improving The company's brand-name innovation strategy. In 1999, the Great Wall Company took the lead in passing the QSgO00 quality system certification of foreign authorities in the same industry in China. The quality management level was highly evaluated by the second party of Changchun FAW, Shanghai General Motors, Second Automobile Shenlong and FAW-Volkswagen. Peers and internationally renowned automobile companies have won a high degree of quality reputation.
In the past few years, Great Wall has established a brand-name foundation in the planned economy era and focused on creating a brand-name product of Sinopec as the company's focus. It has boldly explored innovative approaches for corporate management, formed quality management as the core, and put people first, relying on appearance, technology and corporate culture. The "Five in One" brand-new strategic pattern of innovation, effectively promotes the overall strength and overall quality of the enterprise, enhances the adaptability of the company and its products to the market, and accelerates the "two fundamental changes" in the realization of the economic system and growth mode. The process has become the vanguard of the lube industry in China.
In order to ensure that the company's brand-name innovation strategy achieved remarkable results during the “Ninth Five-Year Plan†period, Great Wall Company further mentioned the specific goal of “two doublings and four excellences†during the “Ninth Five-Year Plan†period. The output doubled and the economic benefits doubled. “Four excellencesâ€: excellent management level, excellent product grade, excellent product quality, and excellent technical service. Great Wall Company determined the core of the brand-name innovation strategy on the basis of quality management, and strived to make the brand recognition under market economy conditions to get the product to the market and regard quality as the most basic guarantee for brand-name innovation.
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