"The credit crunch has hampered the growth of new start-ups, affected the marketing efforts of companies, and was the main reason for the declining business climate," the industry's latest research report pointed out.
According to the statistics of the Construction Machinery Association, monthly sales volume in April fell for the first time in a month-on-month comparison. The total loader sales volume of the loader industry was 28,685 units, a decrease of 28.3% compared with the previous period; the sales volume of the bulldozers was 16,18 units, a decrease of 32.8% from the previous quarter; and the excavator sales volume was 26,445 units. This was a 38.6% drop from the previous quarter, and the sales of Zhongliugong, Xiagong and Shantui, the major companies, fell sharply.
Industry related personnel believe that the credit crunch is the main reason for the decline in the prosperity of some products in the industry. The impact of the credit crunch on the industry is mainly reflected in two aspects: First, it will affect the downstream demand of the industry; some projects under construction will slow down due to the credit crunch; some of the originally planned projects will delay the start of construction; second, it will affect the marketing efforts of the company. In the first quarter, construction machinery companies, in order to seize market share, have stepped up promotion efforts and increased the proportion of financial leasing and installment payments. Starting in April, some enterprises have strengthened risk control and actively reduced the proportion of credit sales.
The data from the National Bureau of Statistics also proves this point. Due to the credit crunch, the total planned investment for new projects started in January-April was 5.34 trillion yuan, a year-on-year decrease of 1.1%, and new projects started were 87,300, a decrease of 1.2 from the same period of last year. Ten thousand.
In the long run, consideration of affordable housing, water conservancy construction, railway construction and export recovery will provide new impetus for the development of the industry. It is expected that the construction machinery industry can still achieve an average annual growth rate of 15%-20% in the next 3-5 years. .
According to the statistics of the Construction Machinery Association, monthly sales volume in April fell for the first time in a month-on-month comparison. The total loader sales volume of the loader industry was 28,685 units, a decrease of 28.3% compared with the previous period; the sales volume of the bulldozers was 16,18 units, a decrease of 32.8% from the previous quarter; and the excavator sales volume was 26,445 units. This was a 38.6% drop from the previous quarter, and the sales of Zhongliugong, Xiagong and Shantui, the major companies, fell sharply.
Industry related personnel believe that the credit crunch is the main reason for the decline in the prosperity of some products in the industry. The impact of the credit crunch on the industry is mainly reflected in two aspects: First, it will affect the downstream demand of the industry; some projects under construction will slow down due to the credit crunch; some of the originally planned projects will delay the start of construction; second, it will affect the marketing efforts of the company. In the first quarter, construction machinery companies, in order to seize market share, have stepped up promotion efforts and increased the proportion of financial leasing and installment payments. Starting in April, some enterprises have strengthened risk control and actively reduced the proportion of credit sales.
The data from the National Bureau of Statistics also proves this point. Due to the credit crunch, the total planned investment for new projects started in January-April was 5.34 trillion yuan, a year-on-year decrease of 1.1%, and new projects started were 87,300, a decrease of 1.2 from the same period of last year. Ten thousand.
In the long run, consideration of affordable housing, water conservancy construction, railway construction and export recovery will provide new impetus for the development of the industry. It is expected that the construction machinery industry can still achieve an average annual growth rate of 15%-20% in the next 3-5 years. .
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