On November 6, 1986, Li Shufu, a native of Taizhou, Zhejiang Province, started the Maocao workshop with a start-up capital of 200 yuan, and founded the Geely Group, which is known as Muir. On November 6, 2004, Geely Group ushered in its 18th anniversary. At this time, Geely Group has become a modern joint-stock enterprise group with assets of 5.3 billion yuan, employees of 10,000 people, industries covering automobiles, higher education, and motorcycles. , And has four production bases of Linhai, Ningbo, Shanghai and Luqiao. Its operating scale ranked 331 among the top 500 enterprises in 2004 and ranked 25th among Zhejiang Top 100 enterprises. In 2003, the Group passed the national 3C certification and entered the mainstream of the domestic automobile manufacturing industry “3+6†as an independent vehicle manufacturer. From 1986 to 2004, a full 18 years. In the spring and autumn of the 18th, Geely Group changed rapidly and became the leader of the Chinese national automobile industry. The 18-year development history of Geely Group is the historical witness of China’s reform and opening up and surging for two decades. The spring breeze of China’s reform and opening up in the 1980s gave birth to China’s economic development. Deng Xiaoping’s “three points†speech quickly spread across the country. Tai Shuren Li Shufu saw this golden opportunity and seized this historical opportunity to create the predecessor of the Geely Group: Zhejiang Huangyan Refrigerator Factory, as part of the private economy at that time was integrated into the historical flood of reform and opening up. A few years later, through the correct management direction and management philosophy of Li Shufu, and with a persistent pursuit of technological innovation, the Arctic flower refrigerator produced by Huangyan Refrigerator Factory is known throughout the country, and Li Shufu has invented and invented the innovative “Fridge Evaporator†that is almost assembled. The national refrigerator. In 1988, Li Shufu closed the refrigerator factory and began his career at Shenzhen University. Because he always has a firm belief in his mind: Development is the absolute principle, and reform and opening up have always been China's development direction. A few years of university life gave Li Shufu sufficient knowledge to accumulate, but he did not "trust the letter" but instead focused on practice, paying attention to interaction with the teacher and applying what he learned. In 1989, Li Shufu prepared to refurbish the dormitory. When he purchased the decorating materials, he was astute enough to find that the imported decoration materials were very expensive, but the manufacturing process was not complicated. Li Shufu, young and brave enough to try, decided to switch to decorative materials and produce Alcoa curved panels. Smart and smart, Li Shufu was good at seizing business opportunities and quickly switched to the decoration materials industry to produce the first domestic product, the Alcoa Quban. A few years later, Geely's Alcoa Qubans completely replaced imported goods with its high quality and low price, with an annual output value of 500 million yuan, and the output ranks first in the country. In the early 1990s, Li Shufu found that the pedal-type motorcycles imported from Japan had sold for more than 10,000 yuan. He immediately bought back the Japanese cars, tried to dismantle them, disassemble them, and reload them. Repeated several times, he found no major technical problems. So decisively decided to develop this kind of motorcycle. In June 1994, the country's first luxury pedal-type motorcycle was born in Taizhou's Geely Group and quickly pushed the "Japanese pedal" out of the Chinese market. Today, Geely motorcycles have been exported to 30 countries throughout the world. In this way, with extraordinary courage and wisdom, Li Shufu went from learning to innovation to leading and stepping out of his own initial entrepreneurship. In May 1996, Geely Group was established and embarked on the path of large-scale development. The rapid development of Geely Group made Li Shufu more firmly believe in the heart: Reform and opening up is China's largest direction. In the process of managing the enterprise, he also deeply realized that talents play a decisive role in the development of the company. Li Shufu's vision is very long-term: China's reform and opening up is a long-term process, in the process it will inevitably require a large number of outstanding talents. Education will become more important than ever. Li Shufu’s vision is also very realistic: the rapid development of Geely Group will be a long-term process accompanied by development and opening up, which also requires a large number of outstanding talents. His eyes fell on the education industry. After field trips to Shanghai and Beijing, he chose Beijing, the capital, as his place to start the university. This decision was met with unprecedented opposition. Beijing University? In the Tsinghua University, Peking University to do the University? Is Li Shufu crazy? Li Shufu insisted on his own way because he had a firm belief in his heart. He firmly believes that his Beijing Geely University will eventually have a place in the education industry. The facts later proved that Li Shufu’s approach is correct: In 2002, Sina.com announced “China's Top Ten Private Colleges and Universities in 2002†that were evaluated by departments and units such as the Civil Affairs Higher Education Commission, Sina.com, 21st Century Talents, and China University Network. "Beijing Geely University is ranked third. Beijing Geely University has also become the first privately-run university that has been approved by the Beijing Municipal Government for more than 20 years and has the qualification to independently issue diplomas. Today, Geely Group affiliated with five universities, each year for the country, for Geely has trained numerous talents. In the past eighteen years, Kyrgyzstan has used wisdom to open its way and escort its true feelings. In the past 18 years, Geely has sharply penetrated the market, captured business opportunities, made bold decisions, and made numerous surprises, setting a new record. Over the past 18 years, Geely has carried out multi-technology cooperation and focused on training. Independent research and development capabilities, adhere to national independent brands, forge ahead and boldly introduce new ideas; in the past 18 years, Geely has strictly controlled costs, strengthened internal management, continuously improved quality, actively explored markets, and achieved fruitful production and management; in the past 18 years, Geely has expanded its camera and diversified its investment. The industrial structure has become more reasonable and the scale of operations has gradually grown. In the past 18 years, Geely has been focusing on brand building, enriching cultural connotations, shaping corporate image, and increasing social awareness and reputation; in the past 18 years, Geely has become a thirst for talent, talent, talent and pity. Talent, education, talent, talented people; over the past eighteen years, Geelenheina is a hundred rivers, and has attracted many talents, and the management model has been gathered by all families. It should be said that the development history of Geely Group is not only the witnessing history of reform and opening up but also Li Shufu’s personal entrepreneurship history. In the past 18 years, Li Shufu has successively won national outstanding township entrepreneurs, young reformers, new long march assaulters, business management masters, top ten private entrepreneurs, Chinese auto industry players, Zhejiang businessmen of the year, first Chinese outstanding private enterprises. He was elected as a member of the Tenth CPPCC National Committee. One of the land and water, the magical land of Lijiayang Village in Taizhou brought up the tide of Li Shufu. "The rough road carrying our ideals, solid reach into the distance...." In 18 years, Li Shufu had a great ups and downs, he had doubts and frustrations in the face of setbacks, but his heart’s faith has always been No change, it is precisely this belief that he and his Geely Group have always been at the forefront of China’s reform and opening up. In the development process of Geely Group, it has received support and care from the government, from the news media, and from all walks of life. From 1986 to 2004, many leaders at all levels of the national government paid attention to Geely without exception. They inspected Geely, guided Geely, encouraged Geely, and cared for the development of Geely as the care of the leaders. Geely made every success. News Friends of the media in the world have all been recorded with a spotlight. Their support for Geely is also huge. Friends from other sectors of society have also been watching the growth of Geely. Geely Group deeply cherishes the enthusiastic support and care received from all walks of life in the development process, and regards caring about social public welfare undertakings and paying attention to social development as its unshirkable social responsibility. Over the years, the funds used by the Geely Group to set up research institutes, education centers, and social welfare programs exceeded 100 million yuan. The market economy has changed unpredictably. As many enterprises and entrepreneurs have not yet made their first cry, they have been stifled in the “snacksâ€; some once famous enterprises have even disappeared overnight, sinking in the flood of market economy. Ebb Tide, Fang Xian hero character. Geely Group has gone through 18 years, but it is still ready to go live. Today's glory is only a historical milestone for Geely Group, and it is even more ambitious for Li Shufu tomorrow because he knows that with the development of China's economic environment, Geely Group will have a long way to go.
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