According to the US "Automobiles News Network" (AutoNews) reported on April 24, Mazda Motor Company increased sales from January to March, but due to factors such as increased marketing and construction costs and exchange losses, profits fell.
The automaker, which relies on exports, also predicts that net income will fall by 12% in the next fiscal year due to increased taxes and the need to increase spending overseas. At the same time, Mazda CEO Masamichi Kogai set a new medium-term goal for the fiscal year ending March 2019. In the institutional reform of Mazda, it is called “Stage 2â€, and the goal is to increase global sales by 18%, from 1.397 million in the financial year just ended to 1.65 million.
Mazda said on the 24th that in the fourth quarter of the fiscal year ending March 31, global operating profit fell by 11% to 50.9 billion yen (about 2.657 billion yuan). Net income fell by 53% to 27.3 billion yen (about RMB 1.425 billion). Global income increased by 12% to 840.3 billion yen (about RMB 43.864 billion). Global sales increased by 4.2% to 394,000 vehicles. North America is Mazda's largest market. In the fourth quarter, Mazda's sales in the North American market increased by 2.9% to 105,000 vehicles, an increase of 9% to 425,000 units throughout the fiscal year.
Reasons for the decline in quarterly profits include the increase in taxation and the huge expense involved in accelerating production at a new assembly plant in Mexico and a new transmission plant in Thailand. Mazda invested a lot of money in promotion and marketing when it released the redesigned Mazda2 hatchback and CX3 crossover.
Exchange losses are also a cause of falling profits. The weakness of the yen in the first few quarters contributed to the gains. In contrast, the exchange rate of the Japanese yen to certain foreign currencies (including the ruble and the euro) increased in the fourth quarter, generating 1.9 billion yen (about 99 million yuan). Exchange loss.
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