Xugong & Futian's experience marketing campaign in a country in South America ended successfully

Recently, XCMG's overseas market continued to exert its strength. XCMG GKZ12A equipped with Futian M4's latest platform aerial work vehicle was released in a certain country in South America. More than 200 local value customers, more than 300 people participated in the event, and two existing cars signed multiple orders on the spot.

This event is a strategic cooperation between Xugong and Futian, and wins a new overseas initiative. XCMG GKZ12A is equipped with FRP work bucket, the whole vehicle imported electrical system, equipped with Futian's latest high-end AUMARK S light truck, which has super high added value and is oriented to the middle. A high-end customer base dedicated to providing better high-altitude solutions for the country's market. This event is the first stop of Xugong-Futian strategic cooperation in South America. The follow-up will be used as a benchmark to continue to jointly develop the South American market.

In April this year, the signing ceremony of the strategic cooperation agreement between Xugong Group and Beiqi Foton was held in Xugong Automobile Company. The two major Chinese brands have joined forces and joined the sea to jointly launch a new international journey. Xu Gong’s general manager, party secretary Sun Xiaojun, Xugong’s financial director Yu Hongyu, Futian Automobile Group’s deputy general manager, overseas business unit president Chang Rui, Futian Automobile Group’s overseas business unit vice president Wan Xujun, and Other 16 representatives Attending the signing ceremony.

XCMG GKZ12A aerial work vehicle

Beiqi Foton Motor Co., Ltd. (abbreviated as Beiqi Foton) is the most complete and largest commercial vehicle enterprise in China. As the first brand of commercial vehicles in China, it has been leading the commercial vehicle sector for 13 consecutive years. Before the signing ceremony, the two sides exchanged views on how to strengthen the comprehensive deepening strategic cooperation between Foton Motor and Xugong Group, discussed the development situation of the overseas special vehicle business sector, and reached an agreement on the strategic positioning and goals of future cooperation.

This time, Xugong with the car and Futian's experiential marketing activities in the country ended successfully. It is a new overseas marketing model that uses new thinking and new measures to strengthen interaction and common exploration under the development opportunities of the new era, which is conducive to promoting the resources of both parties. Sharing and complementing each other's advantages are of great significance to the layout of the overseas business sector. It has opened up a new layout for the strategic development of Xugong Group and Beiqi Foton International's overseas special-purpose vehicle business. It is also the “double-brand and dual-channel” management innovation model of Xugong with the car in the international market. Another major practice. (This article is from Xugong)