In the next 10 years, the business environment facing Dongfeng Commercial Vehicles and the past 10 years have undergone tremendous changes. From the past high-speed growth to a stable market scale, from the domestic competition, the new entrants continue to increase, to the global competition and so on.
For Dongfeng Commercial Vehicle itself, it is also a brand-new business form. In early 2013, Dongfeng and Volvo formed a strategic alliance and used capital as a link to form a 55:45 new company. For Dongfeng Commercial Vehicles, Volvo's partner is very different from Nissan. Nissan focuses on passenger vehicles and is skilled in manufacturing. Volvo's commercial vehicle business is globally leading, not only in terms of technology, but also has rich experience in management and globalization. These are the challenges that may help Dongfeng Commercial Vehicles solve the new situation they may face in the next 10 years.
For the future, the vision of Dongfeng Commercial Vehicles setting the wind of China into the world's east wind has not changed, and it has become even more determined.
In a business environment and form, Dongfeng Commercial Vehicle Co., Ltd. will establish a new culture and philosophy system in development and cooperation to support the internationalization of Dongfeng Commercial Vehicles.
In terms of brand, through the professional brand management and operation, the core values ​​of “trust, professionalism, and technology†are formed, namely: commitment to reliable and durable products, harmonious and win-win industrial chain cooperation, and strong corporate social responsibility. Become a benchmark for reliable commercial vehicles; Dedicated to customer-oriented product design and services, as well as standardized sales service processes, becoming a professional transportation solution provider; Dedicated to developing international standards with leading technology and continuous pioneering spirit Leading products lead the upgrade of commercial vehicle products.
In terms of mission, through the professional vehicle and service program, promote the efficiency of the road transport industry; through the customer satisfaction to enhance the brand value, so that Dongfeng become a trusted international brand; through the brand development and sustainable profitability growth, create profits for shareholders Create happiness for employees and contribute to society.
For the next 10 years, Dongfeng Commercial Vehicles will first of all strengthen the core competitiveness of the entire value chain and turn the Technology Center into a leading commercial vehicle technology center in Asia. In terms of product competitiveness, build a leading autonomous powertrain. In the field of manufacturing, a globally competitive manufacturing and supply chain system is formed. In the field of marketing, a professional marketing service flow and network system are formed to adapt to the Chinese market and global development marketing methods. Ultimately, to maintain China's leading position, not only in the Chinese market, but also in overseas markets, establish overseas export bases, and become the leading brand in Asia and the world.
In the future, it is necessary to realize the vision and mission of Dongfeng Commercial Vehicle to make the new company run more steadily. Dongfeng Commercial Vehicle needs to be fully prepared. This preparation is not only about the preparation of the business itself, but more importantly, the preparation of people. Strategy depends on people to implement, and implementation must be decomposed into operations, processes, and control methods. The matching of people and organizations, the matching of capabilities, the development of capabilities, the system of performance, the model of compensation and benefits, values, and culture. The construction of these personnel systems will be fully optimized in the next 10 years to adapt to the globalization of the company.
In the next 10 years, it is unpredictable what kind of form it is, but what is certain is that it is full of challenges and opportunities, and opportunities are grasped in the challenges. Only those who are prepared will not panic in the face of challenges. They will not be left to sigh in the face of opportunities, and will eventually harvest fruitful results.
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