Toyota's factory in China is fully reopened at the end of June

The reporter learned from Toyota Motor yesterday that, after reassessment, it is expected that Toyota’s vehicle factories in China will return to normal production levels in order from early June. The relevant person in charge of FAW Toyota also revealed that Toyota's plant in China is expected to fully resume production by the end of June. However, when the terminal consumer market can return to normal, it is still unable to assess.

Since the major earthquake in Japan, Japanese car brands have been affected. According to the statistics of the China Automobile Association, the production and sales of domestic Japanese brand cars have apparently declined in April. It is expected that the sales in the second quarter will be seriously affected.

According to Yan Jinghui, deputy general manager of the Asian Games Village Automotive Trading Market, Toyota’s announcement that it expects to resume production in China will be significantly ahead of schedule, not only boosting the confidence of manufacturers and distributors, but also stabilizing market prices. Determine the role.

Previously, when the reporter interviewed the Asian Games Village Auto Dealing Market, it was discovered that sales of some models of Japanese brands had been out of stock, and orders for May delivery vehicles made by some dealers had also been rejected by manufacturers. The discounts on Japanese brand models have been reduced to About 50%.

Compared with the finalization of the domestic vehicle production schedule, the recovery of Japanese imported vehicles is obviously yet to be determined. Since the Japanese factory still takes intermittent production, the supply plan has been repeatedly revised, and dealers have said that consumers who are now booking imported models may have to wait for about six months, and bookings for individual hot models have stopped.

The head of the public relations department of Toyota China Bullock told reporters that this time Toyota resumed production in China, and the joint venture factory will return to a two-shift state of production. There is still a gap compared to the three shifts last year. Even if all production resumes, there will still be a certain lag in the supply of terminal markets. As for whether or not the sales plan will be adjusted due to the earthquake, Niu said that it still depends on the supply of spare parts in the future. At present, there is no clear conclusion.

It is reported that on April 22, Toyota issued the results of the assessment that "Overseas production will resume from August and then return to normal production levels from November to December." The recovery of production is ahead of schedule, and sales in the terminal market are also expected to increase in the third quarter.

It is worth noting that Dongfeng Honda and Guangzhou Automobile Honda also ended their two-week extension of maintenance after Toyota announced that production had returned to normal levels. They had officially resumed work on the 17th.

Yan Jinghui believes that with the recovery of the production of Japanese car companies, the supply of Japanese brand cars will gradually increase. As the company is facing greater sales pressure in the second half of the year, the terminal will also increase price concessions to stimulate the overall market. However, due to the fact that there is still a certain degree of climbing after the company’s production returns to normal, it may take longer before the market impact is eliminated.