Recently, reporters repeatedly heard the words "the market is not as good as before." Some people even said: "We haven't delivered cars for a few days, and the number of visits in the past week has also been significantly reduced. In a few days, the temperature is rising and people who come to the store to look at the car are probably less."
Looking back at the blowout auto market two years ago, we can only hope to "car" now. It is understood that the current auto market is not only rapidly declining, but the price cuts of some models have been as high as 35,000 yuan this week. It can be seen from the scope and magnitude of price reduction that this summer's car dealers are a bit “coldâ€.
Price cuts blossomed to a maximum of 35,000 yuan. Compared with the previous few weeks, the recent price cuts in the local market have increased a lot, mainly in terms of coverage, which is basically a double increase. Even the previous months were affected by the earthquake in Japan. Tensions have also started to relax prices, attract consumers and try to regain lost customers.
It is understood that this time the price of the models involved in the low, medium and high camp, in the collection of price information, the lowest price reduction has 10,000 yuan, even up to 40,000 yuan. Such as BYD F3 Platinum Edition, Excelle, Show Seoul price reductions are 1 to 30,000 yuan, of which, BYD F0 1.0 liters 2011 bareback car price of only 27,000 yuan, the price of such a low car is also approaching 20,000 yuan decline. At the same time, consumers now purchase up to the new LaCrosse can save up to 35,000 yuan.
In addition, from the point of view of the monitoring of vehicle prices in nearly 10 major cities across the country, the number of models participating in the price reduction is also increasing day by day. Promotional models basically involve each level of the market. Moreover, the decline in the number of bicycles also gradually increased, more than 10%.
“At present, although the decline in the auto market has reached a certain height, it has not yet reached its peak level and the price of the next two months will continue to decline.†Analysts pointed out that there is still much room for the decline of mid- to high-class cars, and the price war will also Touching.
The cold market is expected to last until the end of August. For the current downturn, businesses are not optimistic about the next two months, that the overall situation will not be significantly improved, the pressure will increase, this time will be the test of business strength and sales ability .
"The most important thing is the next July and August. These two months are the hardest days for car dealers. It may be better if they have passed." In the eyes of all business people, the situation in the last two months is not optimistic. At 9 In March, the auto market is expected to improve.
According to the previous year's empirical analysis, the 6th, 7th, and 8th months of each year are off-season, mainly due to the drastic decrease in people who go out to watch the car due to hot weather. Although this year's high temperature has not yet occurred, the impact of heavy rain on the auto market compared to high temperatures It is worse than nothing.
However, although the auto market has entered a period of trial, but still many optimistic businessmen said that as long as the smooth passage of July and August, the second half of the auto market is also worth the wait. In addition, with the advent of the Jin 9 Silver 10, the market will once again rise, and there will be a blowout period in the second half of the year.
By then, car dealers who have been "frozen" for months will certainly not let the gold, silver and silver sales season. And before the "Eleventh Golden Week" was the most fierce competition among car dealers, and it was also the time when prices were most likely to be loosened. It would be an opportune time for manufacturers to give up.
Looking back at the blowout auto market two years ago, we can only hope to "car" now. It is understood that the current auto market is not only rapidly declining, but the price cuts of some models have been as high as 35,000 yuan this week. It can be seen from the scope and magnitude of price reduction that this summer's car dealers are a bit “coldâ€.
Price cuts blossomed to a maximum of 35,000 yuan. Compared with the previous few weeks, the recent price cuts in the local market have increased a lot, mainly in terms of coverage, which is basically a double increase. Even the previous months were affected by the earthquake in Japan. Tensions have also started to relax prices, attract consumers and try to regain lost customers.
It is understood that this time the price of the models involved in the low, medium and high camp, in the collection of price information, the lowest price reduction has 10,000 yuan, even up to 40,000 yuan. Such as BYD F3 Platinum Edition, Excelle, Show Seoul price reductions are 1 to 30,000 yuan, of which, BYD F0 1.0 liters 2011 bareback car price of only 27,000 yuan, the price of such a low car is also approaching 20,000 yuan decline. At the same time, consumers now purchase up to the new LaCrosse can save up to 35,000 yuan.
In addition, from the point of view of the monitoring of vehicle prices in nearly 10 major cities across the country, the number of models participating in the price reduction is also increasing day by day. Promotional models basically involve each level of the market. Moreover, the decline in the number of bicycles also gradually increased, more than 10%.
“At present, although the decline in the auto market has reached a certain height, it has not yet reached its peak level and the price of the next two months will continue to decline.†Analysts pointed out that there is still much room for the decline of mid- to high-class cars, and the price war will also Touching.
The cold market is expected to last until the end of August. For the current downturn, businesses are not optimistic about the next two months, that the overall situation will not be significantly improved, the pressure will increase, this time will be the test of business strength and sales ability .
"The most important thing is the next July and August. These two months are the hardest days for car dealers. It may be better if they have passed." In the eyes of all business people, the situation in the last two months is not optimistic. At 9 In March, the auto market is expected to improve.
According to the previous year's empirical analysis, the 6th, 7th, and 8th months of each year are off-season, mainly due to the drastic decrease in people who go out to watch the car due to hot weather. Although this year's high temperature has not yet occurred, the impact of heavy rain on the auto market compared to high temperatures It is worse than nothing.
However, although the auto market has entered a period of trial, but still many optimistic businessmen said that as long as the smooth passage of July and August, the second half of the auto market is also worth the wait. In addition, with the advent of the Jin 9 Silver 10, the market will once again rise, and there will be a blowout period in the second half of the year.
By then, car dealers who have been "frozen" for months will certainly not let the gold, silver and silver sales season. And before the "Eleventh Golden Week" was the most fierce competition among car dealers, and it was also the time when prices were most likely to be loosened. It would be an opportune time for manufacturers to give up.
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Shandong Yiyuantong International Trade Co., Ltd. , https://www.yyttrade.com