Shandong tire companies open the door to high-end market


On July 16th, the reporter learned from Triangle Group that recently the Shandong Provincial Key Laboratory for Rubber New Materials and Applied Technology developed by the Group and Shandong High Performance Meridian Tire Engineering Technology Research Center successfully passed the acceptance of the Provincial Department of Science and Technology. .

According to Ding Yuhua, Chairman of the Triangle Group, “This is another gratifying achievement for us to increase the pace of technological innovation and implement technology upgrades. Based on these two platforms, we have clarified the basic design and experimental research of new tire materials and structures, and green energy conservation. New research on rubber refining and vulcanization, safety and environmental protection, comfortable tire technology, giant radial tire technology, etc., overcome common key technical problems in the industry, accelerate the industrialization of high-end products, and effectively promote the 'low-carbon economy, green manufacturing' The construction of the new productivity model will play an active role in the transformation and upgrading of the tire industry."

In the face of the unfavorable situation such as overcapacity of domestic tires, Delta has actively developed new products to occupy high-end and serialized products at home and abroad.

“The company kept a close eye on market demand and developed giant radial tires to fill gaps in the field of domestic tires. At the same time, tires for passenger cars and commercial vehicles with low rolling resistance passed the SMARTWAY certification of the US Environmental Protection Agency. Triangle tire products have taken an important step in the field of international green tires, and the overall performance of ice and snow tires has reached advanced levels, selling in countries and regions such as Northern Europe, Russia, Japan, North America, etc., high-performance flat tires, direct-pressure vulcanization, and precision molding processes. Equipment has also made great progress. Enterprises have become beneficiaries of technological progress." Ding Yuhua said.

In fact, this is just a microcosm of Shandong tire companies' courage to challenge to achieve phased results. According to Zhang Hongmin, chairman of the Shandong Rubber Industry Association, in the face of the depressed macroeconomic situation, Shandong tire companies have stood the test, from the data of January to May, the industry profits continue to maintain stable and rapid growth, the cumulative increase rate of 1 ~ The increase of 7.6 percentage points in April became a bright spot in the Shandong chemical industry.

Also a well-known tire company, Xingyuan Tire Group has developed a series of more than 130 varieties of all-steel Tire radial tires with more than 80 varieties and more than 100 sales points across the country. , Formed a sales network covering more than 30 provinces across the country.

"In 2012, we signed a technical cooperation agreement with Yokohama Rubber Co., Ltd. In addition to OEM production for Yokohama, we will jointly develop products with a size of 25 inches or more, and incorporate advanced technologies from Yokohama into the research and development of Xingda. In the production process, it adds vitality to the development of the company,” said Song Jitai, deputy general manager of the group.

The company relied on excellent products to further increase its global marketing strategy, establish and improve global sales, service networks and marketing agencies, and accelerate the pace of internationalization. The products have been exported to more than 80 countries in the Middle East, Africa, Southeast Asia, and Latin America. And area.

“In the future, we will increase investment in R&D, accelerate the development and renewal of new products, aim at internationally advanced equipment and processes, strive to make breakthroughs, and strive to achieve a total output value of 18 billion yuan by the end of the 12th Five-Year Plan period. We will build Xingyuan into China’s world famous brand. "Song Jitai looks forward to our vision of the company's development.

The Double Star Group also regards technological innovation as a driving force for corporate development, taking the path of high-end development, and has achieved gratifying results. In the 16th Kenya International Auto Parts Exhibition, Double Star Tire was the only tire manufacturer in China and its products were well received by foreign customers.

“As the largest professional auto, motorcycle and fittings trade fair in Kenya, this year's auto show attracted exhibitors from more than 30 countries including China, South Africa, India, Germany, South Korea, Turkey, etc. The company is targeting the poor road conditions in Kenya. With careful preparation of tyres suited to local needs, several customers on the spot expressed willingness to be distributors of DoubleStar Tire in Kenya, which will lay the foundation for the company's products to expand its international influence.” Chairman of the group Chai Yongsen introduced.

Not only that, technology upgrades have increased the technological content and added value of products, and have become the main source of profit growth and profit for Double Star. The company has successfully developed high-grade products in the all-steel radial tire - tires without tube series, as well as snow tires leading the tire market trend, and produced the world's first series of colored tires, to meet the personality of domestic and foreign Market demand.

“We have adopted green and environmentally-friendly raw materials and strived to upgrade our products in terms of technology, environmental protection and other aspects. We have succeeded in breaking down the intangible walls that have crossed the gates of overseas markets. We have obtained access permits for markets such as the European Union and successfully occupied the European and American markets. The competitiveness of the product has achieved good results with a 40.8% year-on-year increase in profits in the first five months, Chai Yongsen said.

Zhang Hongmin pointed out that Shandong is a large tire province in China and has more than 200 companies engaged in tire processing. Under the background of excess capacity, only technological innovation is the golden key to breaking through homogenization and taking the road to high-end development. Through several years of transfer, Shandong tire companies have embarked on an intrinsic development path, and the international reputation of their products continues to rise. In the first five months of 2013, Shandong tire companies achieved an export delivery value of 27.65 billion yuan, a year-on-year increase of 20.7%, and they again submitted a satisfactory answer sheet.

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