Recently, the voice of "Volvo's spare tire was actually made domestically" on the Internet has stirred a thousand waves. While some consumers feel angry at using domestically-made tires for brand-name cars, they have also caused many car industry practitioners to think about why international brand-name cars cannot use Chinese tires.
China also has domestically produced tires
Once in the eyes of consumers, domestically produced tires are often tied to vocabulary such as technological backwardness and poor quality. In the fierce market competition, the major manufacturers who are “backward and beaten†are all well aware of the fact that in recent years, the domestic first-line tire brands have significantly increased their product quality by increasing their investment in scientific research. Chaoyang Tire, which is an outstanding representative of domestic tires, after years of trepidation, devoted itself to research and development of technology, and created a breakthrough "new land law" technology platform, not only has passed the European Union's stringent tire labeling method to enter the European market, but also has been widely recognized in the industry. . This makes many consumers realize that the original domestic tires are also fine.
Today, Chinese brand tires have also begun to have their own high-tech platform, which has narrowed the gap with international brands. Chaoyang SPORT RS drift tires have become the preferred tire for the World Auto Drift Contest. Chaoyang Tire's innovation breakthrough in the technology platform will inevitably trigger the follow-up of other domestic tire brands, creating healthy competition in the industry and promoting the overall level of Chinese tire brands.
Cost-effectiveness is the weapon of domestic tires
While most of the international tire brands have chosen to manufacture in China, domestic tires are “higher than Tiangong†and want to compete with international brands that were once inaccessible. As domestic tires increase investment in scientific research, their performance is also narrowing with the gap between international tire brands. At the same time, Chinese consumers have gradually abandoned the old habit of “respecting foreign affairs†and gradually become more rational in the choice of tires.
In the market, Chaoyang tires of the same specification are only half the price of Michelin, and they are comparable in performance. The extremely high price/performance ratio has made more and more consumers and auto manufacturers willing to purchase domestic tires. Many automakers such as Jaguar and Land Rover have adopted Chaoyang Tire as their tires of choice. Volvo, a luxury car brand known for safety at the beginning of the article, was able to select Chaoyang Tire as its spare tire for the imported model XC60. On the one hand, it can see its recognition of safety performance of Chaoyang Tire. On the other hand, this is from Sweden. The brand is well aware of the truth: “Only Chinese talent knows China's road best, and only China's tires are best suited to China’s complex and variable road conditionsâ€.
Domestic brands have a long way to go
With the increasing popularity and influence of domestic tire brands, counterfeit and inferior commodities have emerged in an endless stream. These inferior tires have become a sharp problem that hinders the development of domestic tire brands while seriously damaging the reputation and interests of domestic tire brands. On the one hand, companies need to strengthen the research and development of anti-counterfeiting technologies and actively guide consumers to purchase products through formal channels. On the other hand, consumers also need to increase awareness of intellectual property protection and the ability to recognize counterfeit and inferior tires. Only to solve this problem, domestic tire brands can be lightly mounted, high-speed advance.
To increase tire technology content and product quality, we have no expectations for domestic tire brand expectations. Among all walks of life, many ethnic brands have become world-renowned. It is hoped that the forerunners of tire brands such as Chaoyang Tire will soon be on the top of the world's tires.
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