Beiqi New Energy Automobile: Market Promotion Faces Triple Obstacles

In an interview with a reporter from the China Securities Journal, the relevant person of Beijing Automobile New Energy Automobile Company stated that the marketing of new energy vehicles faces three obstacles in terms of capital, infrastructure, and operating mode.

The research and development, product development, and capacity building of new energy vehicles require large amounts of capital. At the same time, due to high product costs, small sales, and poor economic returns at the current stage, the company will still be in the investment phase within a few years. In key projects, the government should increase support for funding, and should also provide support in taxation and other aspects.

With regard to the construction of energy supply network infrastructure, infrastructure construction such as charging and replacing of power stations and charging piles in Beijing has just started. It is hoped that relevant departments will actively promote infrastructure construction, clarify technical standards and management methods, create conditions for large-scale demonstration operations and market promotion, and resolve the worries of new energy vehicle users.

In terms of the operating model, the government should formulate relevant preferential policies, specify charge and exchange standards, and innovate the operating model and management model. For the problem of short battery life, it is necessary to formulate standards for secondary use and recycling of batteries; for high battery costs, Try to adopt a variety of battery rental car sales, vehicle rental and other methods; for the problem of short cruising range, you should try to fare discount car rental measures, etc., in order to enhance the economic efficiency of new energy vehicles, applicability, to meet different customer needs and promote The market development of the industry.

It is understood that the auto workshop for 2 to 4 million vehicles of Beijing Automotive New Energy Automobile Co., Ltd. has been completed and put into use recently. The company’s three pure electric vehicles will be mass-produced and demonstrated at the end of this year. Pursuant to the pilot scheme for the private purchase of new energy vehicles to be implemented in Beijing, the scale of demonstration vehicles for new energy vehicles in Beijing will reach 6,000 in 2011, and will reach 30,000 in 2012.

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