On October 30th, JAC Motors held a grand conference at the China (Wuhan) International Commercial Vehicle Exhibition site, officially launching the “Full Five Star Service Care†JAC light truck service brand. As the “China's first brand of light truck exportsâ€, Jianghuai Light Trucks has always been committed to improving the quality experience and service experience of users. With the launch of the service brand, its new image and comprehensive content will set a new benchmark for service in the Chinese commercial vehicle industry.
The CEO of Jianghuai Light Commercial Vehicle Co., Ltd. Cha Bao stated at the launch ceremony that the launch of the service brand is not only a major measure of the company's values ​​of “respecting customers and selling cars†but also JAC light trucks to build world-renowned light trucks. Brand, and the realization of the important aspects of the 12th Five-Year Strategic Goal, also symbolize the road of branding, specialization and informationization of the Jianghuai Light Truck after-sales service construction.
Five-Star Connotation Innovation Leads Light Truck Service
In the past two years, the general trend of the light truck market has become lower, but the Jianghuai light truck has been leading its peers with excellent sales performance and growth rate. This is due to the fact that the JAC light trucks are pushing the market to push new products. , In-depth understanding of user needs, continuous innovation of service content, and improvement of user satisfaction are also important reasons for the continuous improvement of brand value and market share of JAC light trucks.
With the advancement of light-card technology, users need thoughtful and professional light-card services more than ever. Light truck service is not only the guarantee of product sales, but is closely related to customer satisfaction, brand reputation and recognition of brand value. "Five-star service full care" service brand is a summary of the innovation and development achievements of the Jianghuai light truck after-sales service in recent years. It takes full care, four 24-hour commitment, all-weather, all-round, full life cycle concept for every JAC. Light-card users provide "more professional, more comprehensive, faster, more value, more intimate" five-star service, leading the new standards for light-card industry services, and escorting the wealth of JAC light-card users.
Five Star promises to fully practice the value experience
"Five-star service full care" is a concept of serving customers wholeheartedly. It surpasses users' satisfaction in every detail to create user surprises, brings five-star service standards to JAC light-card users, and helps JAC light trucks become the best in domestic quality and the best commercial service. car brand. In the specific implementation, Jianghuai Light Truck Co., Ltd. responds quickly and sensitively to accurate and efficient information transmission to ensure that the user's service needs are met for the first time. With professional capabilities and five-star service standards, it effectively handles any faults. Achieve one-time repair and create satisfaction that exceeds customer expectations.
Cha Baoying's general manager explained in detail the connotation of the new service brand: “Faster†covers service convenience, appointment service, 4 24 hour service commitments; professional technicians and equipment, genuine parts, and one-time repair promise interpretation “more professionalâ€; maintenance cost Transparent and reasonable, lifelong service commitments allow users to experience “more valueâ€; zero-defect delivery and thoughtful delivery services demonstrate “more comprehensive†service levels; regular customer care and VIP services allow the car to experience “more intimateâ€.
Five-star guarantee thousands of networks covering the whole country
In order to ensure the implementation of various service commitments, the Jianghuai Light Truck Co., Ltd. built a “4332 service system†to protect the new service brand. “4†refers to the 16-character guideline for handling user feedback: accurate information, responsiveness, effective processing, and customer satisfaction; “3†refers to process standardization, scientific management, and regular training; “3†refers to departmental service to all staff Transformation, after-sales service to the whole process of service change, passive service to active service change; "2" refers to the construction of a nationwide coverage, the implementation of a strong maintenance network, spare parts network.
Excellent service concepts rely on a complete service network to achieve. At present, Jianghuai Automobile has established a customer relationship management department. The call center has been upgraded to the level of a joint-stock company. It has established the largest call center in the field of domestic commercial vehicles and closely links various functional departments. More than 1,200 Jianghuai light truck service outlets not only cover the entire country, but also It also extends to the county and township level and realizes a rapid and effective response to customer needs.
In order to ensure the supply of spare parts, Jianghuai Automobile has established a three-tier market spare parts supply system based on JAC commercial vehicle spare parts sales service company, more than 1200 service stations nationwide and spare parts dealers in the Seventh War Zone. This system adopts a scientific resource allocation method and shares resources with the vehicle production line. It provides all-round pre-sale technical guidance, on-sale resource protection, and after-sales service quality three-package service support, which fully guarantees the timely supply of after-sales service parts for JAC commercial vehicles.
The product quality creates a high-quality reputation for JAC light trucks, and the service then adds “concentrates†to the users’ purchase decisions. Sales volume data shows that in the first three quarters of this year, Jianghuai Light Truck Co., Ltd. sold more than 140,000 units of domestic light trucks, ranking the second-largest sales volume in the light-duty truck industry. Its sales volume increased by nearly 7% over the same period last year. Jianghuai Light Card issued and implemented the “Five Star Service Whole Care†service brand, achieving the wings of product quality and service quality, and providing excellent value experience for JAC light card customers.
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